Entrepreneurs go into enterprise for a wide range of reasons. 2. Lydia:Acts sixteen:14-15, forty. Lydia was a well-known businesswoman who dyed and sold purple material. Royalty and the wealthy wore purple cloth. That meant she had a high end target market. Her business had to supply a constant, excessive-quality product to satisfy the requirements and needs of a rich clientele. She also had staff, which implies her company provided jobs for individuals in her neighborhood. Lydia was an entrepreneur who most likely would have had a company construction. She displayed qualities and expertise that included group management and development, worker coaching and improvement, and robust target market expertise.