All through history a many variation of issues have been money. This firm didn’t have an opportunity from the start. The haphazard means that they got here to their assumptions was thoughts-boggling. The market penetration figures had been absolutely unrealistic. No research was achieved to get the real details (except for the variety of toddlers within the country). The scary a part of this story is that it is not an remoted incident. Many entrepreneurs, and even established firms, expose themselves to the unforgiving threat of not doing correct market research once they embark on a new venture.